top of page
  • Mark A. Skoda

Navigating the New Reality of Social Media: Understanding the Decline in Organic Engagement



In the ever-evolving world of social media, understanding the dynamics of engagement is crucial, especially for creatives and musicians. In recent years, many have noticed a significant decline in organic engagement on platforms like Facebook. This shift isn't just a fleeting trend; it's a fundamental change in how social media operates. This blog post aims to shed light on why this is happening and how musicians can adapt effectively.


Understanding the Decline in Organic Engagement:


Algorithm Adjustments:

  • Social media platforms like Facebook continually update their algorithms. These changes often prioritize personal over professional content, meaning posts from your musician pages are less likely to appear naturally in fans' feeds.

  • The sheer volume of content on these platforms has skyrocketed. With millions of posts shared every minute, the competition for visibility is fiercer than ever, making it challenging for any single post to stand out.

  • Engagement (likes, comments, shares) drives visibility. If your content isn't engaging users as it used to, its reach is likely to diminish. This change demands a strategy focused more on quality and interaction than on mere content quantity.

  • There's a clear push towards monetization, with platforms like Facebook incentivizing paid promotions. This shift means organic reach is no longer the powerhouse it used to be, and paid options are becoming necessary for significant visibility.

  • User preferences and behaviors on social media are constantly evolving. For instance, video content has gained immense popularity, requiring a shift in the type of content you produce.

  • With the growing number of users and pages, standing out becomes increasingly challenging, diluting the potential impact of organic posts.


Strategies for Musicians:


Diversify Content:

  • Experiment with various content types, including video, live streams, and interactive posts. Engaging and unique content is more likely to capture audience attention.

  • Foster a community by interacting with your followers. Respond to comments, participate in conversations, and create content that invites interaction.

  • Use the data provided by these platforms to understand what works. Look at which posts garner the most engagement and tailor your strategy accordingly.

  • While organic reach is declining, paid promotions can significantly extend your visibility. Experiment with small campaigns to see what works best for your brand.

  • Don’t rely solely on one platform. Build your presence across multiple platforms to increase your chances of reaching your audience.

  • Keep abreast of the latest social media trends and platform updates. Adapting to these changes can give you an edge in maintaining audience engagement.

Conclusion:

The landscape of social media is changing, and understanding these shifts is key to maintaining and growing your audience. By adapting your strategy to these new realities, embracing the power of engagement, and wisely utilizing the tools at your disposal, you can continue to thrive in this digital age. Remember, social media is about connection and community; focus on these, and you'll find ways to engage your audience meaningfully.

22 views1 comment
bottom of page