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Using AI to Analyze Music and Video: An A&R Perspective

As the CEO of Iron Gate Records, I am constantly seeking innovative ways to support our artists and enhance their careers. One area where technology is making a significant impact is in the use of Artificial Intelligence (AI) for music and performance analysis. AI has the potential to revolutionize the Artist and Repertoire (A&R) function of record labels by providing detailed insights that can help refine an artist's work and maximize their potential.

In our ongoing efforts to support our artists, I recently utilized AI to analyze a live performance by our band RAINN at a live performance on June 29, 2024.  The band was recorded live on an Android phone doing one of their original songs. I am including a link to the video here so as to allow for your own insights vs. the AI outputs. RAINN - Howl

By creating and refining specific prompts for the AI, I was able to generate a comprehensive analysis of both the music and the performance. This process involved evaluating the song structure, instrumentation, sound quality, stage presence, audience

engagement, and overall execution. The insights gained from this analysis not only highlight the strengths of the performance but also provide actionable feedback for continuous improvement.

This approach underscores the commitment of Iron Gate Records to leverage cutting-edge technology to foster the growth of our artists. By integrating AI into our A&R processes, we can offer a more objective, detailed, and data-driven evaluation of performances, ensuring that our artists receive the best possible support in their musical journey.

The integration of AI into the music industry has revolutionized how A&R executives evaluate and develop musical talent. This blog post explores the benefits and methodology of using AI to analyze music and video performances, drawing from an in-depth analysis of Rainn's band performance.

The following discussion provides the context for such application and a case study for the Iron Gate Records band, “RAINN”.  I also provide a technical overview of how and why this analysis is helpful and part of the overall artist development process.

Objective and Consistent Evaluation

The integration of AI into the music industry has revolutionized how A&R executives evaluate and develop musical talent. This blog post explores the benefits and methodology of using AI to analyze music and video performances, drawing from an in-depth analysis of Rainn's band performance.

One of the most significant advantages of AI is its ability to provide objective and consistent evaluations. Unlike human assessments, which can be influenced by personal biases and emotional responses, AI algorithms offer impartial insights based on data-driven analysis. This ensures that every performance is evaluated against the same criteria, maintaining a fair standard across all assessments.

Technical Precision

AI excels in technical analysis, breaking down various elements of a performance with high precision. For example, in the evaluation of Rainn's performance, the AI analyzed:

  • Vocal Range and Control: Assessing breath control, pitch accuracy, and transitions between vocal registers.

  • Instrumental Proficiency: Evaluating the precision and creativity of guitar solos, rhythm section cohesion, and overall instrumental balance.

  • Cohesion and Interaction: Analyzing how well band members synchronize and interact on stage, indicating good rehearsal practices and musical chemistry.

Efficiency and Comprehensive Feedback

AI can process and analyze performances quickly, providing timely feedback that is crucial for continuous improvement. It can simultaneously evaluate multiple aspects of a performance, offering a holistic view that encompasses technical skill, stage presence, and audience engagement.

Genre-Specific Analysis

AI can be customized to evaluate performances according to specific genre standards. This adaptability ensures that feedback is relevant and actionable. For example, in the context of indie rock, folk rock, and alternative genres, AI can focus on elements like acoustic blending, lyrical content, and innovative musical structures.

Case Study: Rainn's Band Performance

Audience Engagement

Drawing an audience of 70 people for a first show and generating substantial merchandise sales and tips indicates strong market interest and audience engagement. This initial success bodes well for building a loyal fanbase.

Vocal and Instrumental Proficiency

  • Female Vocalist: Rainn's impressive range, clear tone, and emotional delivery are critical assets. Her ability to play acoustic guitar while singing adds to her appeal and versatility.

  • Band Cohesion: The band's tight performance, with well-coordinated instrumentation and stage presence, shows professionalism and readiness for larger venues.

Genre and Market Fit

Encouraging the band to experiment with blending genres can help them stay relevant in the evolving music market. Their ability to diversify their sound will appeal to a broader audience and fit into various music niches.

Professional Setup and Presentation

The effective use of stage setups, such as fog machines, enhances the live experience, making performances memorable and visually engaging.

Market Conditions and Opportunities

Digital Presence and Social Media:

  • Building a strong online presence through social media, streaming platforms, and a professional website is essential. Engaging content, regular updates, and interaction with fans can significantly boost their visibility and reach.

Networking and Collaborations:

  • Collaborating with other artists, participating in festivals, and leveraging connections within the industry can open new opportunities and expand the audience base.

Merchandising and Branding:

  • Developing a unique brand identity and expanding the merchandise range can create additional revenue streams and strengthen brand loyalty.

Evaluation of Genre and Musicianship

Genre Fit

  • Stylistic Versatility: The band's ability to blend acoustic elements with electric guitar indicates versatility. This is beneficial in genres such as indie rock, folk rock, and alternative, which are popular in the current music scene.

  • Audience Appeal: Given the warm reception at their first show, the band's style appears to resonate well with live audiences. The blend of heartfelt vocals and cohesive instrumentals aligns well with the tastes of a broad listener base.


  • Vocal Performance: Rainn's strong vocal range and emotional expressiveness are standout features. Her ability to play acoustic guitar while delivering clear and dynamic vocals enhances her stage presence and musical credibility. The vocalist exhibits excellent breath control, smooth register transitions, and a well-balanced tone.

  • Instrumental Skills: The lead guitarist demonstrates technical proficiency with clean execution, creative phrasing, and effective use of dynamics. The drummer and bassist provide a solid, well-coordinated foundation, while the acoustic guitar adds warmth and texture, complementing the electric elements and enhancing the band's versatility. The guitarist's rhythm playing is steady and well-integrated with the rest of the band.

  • Overall Band Cohesion: The band demonstrates strong cohesion, with each member contributing effectively to the overall sound. Their ability to synchronize and interact on stage suggests good rehearsal practices and musical chemistry.

Performance Analysis

Stage Presence:

Engagement with the Audience: The band members interact with the audience, making eye contact and encouraging participation, which enhances the overall experience.

Movement: The performers move around the stage, showing enthusiasm and energy, which helps to keep the audience engaged.


  • Lighting: The lighting is effective in highlighting the band members and creating an appropriate mood for the performance.

  • Costumes/Attire: The band members' attire fits the theme and style of their music, contributing to a cohesive visual presentation.

  • Stage Setup: The setup is well-organized, with each band member having sufficient space to perform comfortably.

Technical Execution:

  • Instrumental Proficiency: Each musician demonstrates a high level of skill, with few, if any, noticeable mistakes.

  • Vocal Performance: The lead singer's vocal performance is strong, with good control over pitch and dynamics.

  • Coordination: The band is well-coordinated, with tight transitions between different sections of the songs.

Audience Reaction:

  • Engagement: The audience appears engaged and responsive, indicating that they are enjoying the performance.

  • Interaction: There is visible interaction between the band and the audience, such as clapping along or singing parts of the songs.

Technical Underpinnings of AI Music Analysis

Audio Feature Extraction

  • Librosa: A popular Python library for music and audio analysis. It provides functions to extract various features from audio signals.

Features Extracted

  • Tempo and Beat Tracking: Identifies the tempo (beats per minute) and beat positions in the audio.

  • Harmonic/Percussive Source Separation: Isolates the harmonic (melody) and percussive (rhythm) components of the audio.

  • Onset Detection: Detects the start of musical notes.

  • Mel-frequency Cepstral Coefficients (MFCCs): Represents the short-term power spectrum of sound, useful for timbre analysis.

  • Chroma Features: Indicates the intensity of each of the 12 distinct pitch classes (semitones) in the audio.

  • Spectral Contrast: Measures the difference in amplitude between peaks and valleys in a sound spectrum, useful for identifying musical texture.

Signal Processing

  • Fourier Transform: Converts time-domain signals into frequency-domain signals to analyze the frequency content.

  • Short-Time Fourier Transform (STFT): Analyzes the audio signal in short segments to provide time-varying frequency information.

Machine Learning

  • Classification and Clustering Algorithms: Identify patterns and categorize different aspects of the music, such as genre classification, mood detection, and instrument recognition.

  • Deep Learning Models: Used for more complex tasks like music transcription, melody extraction, and even generating music.

Data Analysis and Visualization

  • Statistical Analysis: Computes mean, variance, and other statistical measures to summarize the extracted features.

  • Visualization Tools: Libraries like Matplotlib and Seaborn to visualize audio features, such as waveform plots, spectrograms, and chromagrams.

Providing Critical Feedback


  • Data-Driven Insights: Use quantitative measures to assess various aspects of the music, such as pitch accuracy, tempo stability, and spectral balance.

  • Benchmarking: Compare the extracted features against known standards or exemplary performances to provide a relative assessment.


  • Human Listening: Incorporate subjective listening tests by experienced reviewers to provide qualitative feedback on emotional impact, performance nuances, and artistic expression.

  • Contextual Analysis: Consider the genre, intended audience, and artistic goals when providing feedback to ensure it is relevant and constructive.

Providing Constructive Criticism

Balanced Feedback

  • Highlight Strengths: Emphasize what is working well, such as strong vocal performance, tight rhythm section, or creative use of harmonies.

  • Identify Areas for Improvement: Point out specific aspects that could be enhanced, like pitch control, dynamic range, or production quality.

Actionable Recommendations

  • Technical Adjustments: Suggest improvements in mixing, mastering, or recording techniques.

  • Performance Tips: Provide advice on practice routines, vocal exercises, or instrument techniques.

  • Creative Suggestions: Offer ideas for arrangement changes, lyrical adjustments, or stylistic experimentation.

Example of Analysis with Technology

If we were to process the uploaded audio file using the outlined technology, the steps would involve:

Summarizing and Providing Feedback

  • Strengths: Based on mean and variance of MFCCs, highlight the vocal timbre and stability.

  • Improvements: Suggest working on areas where spectral contrast shows inconsistencies.

By combining these technical tools with human expertise, a comprehensive and balanced analysis of the music can be provided, ensuring both technical accuracy and artistic sensitivity.


In conclusion, the integration of Artificial Intelligence into the A&R processes at Iron Gate Records represents a significant advancement in our efforts to support and develop our artists. By using AI to analyze live performances, such as the recent show by RAINN, we can obtain detailed insights into various aspects of the music and the performance. This technology allows us to objectively evaluate song structure, instrumentation, sound quality, stage presence, and audience engagement, providing a comprehensive understanding of an artist's strengths and areas for improvement.

The analysis of RAINN's performance demonstrates the potential of AI to enhance the A&R function, offering data-driven feedback that can help artists refine their craft and achieve greater success. As a record label committed to innovation and excellence, Iron Gate Records will continue to leverage AI and other cutting-edge technologies to ensure our artists receive the best possible support. This forward-thinking approach not only benefits our artists but also sets a new standard for the music industry, driving progress and fostering creativity.

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Thank you my friend Mr. Mark Skoda for a wonderful and informative article!! Cheers!!

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