• Reprinted by Orion Promotions

Keeping Growth on Spotify

Why Your Spotify Monthly Listeners Will Drop If You Don’t Keep Your Presence Fresh ?

Spotify is a music streaming service with millions of users. It’s no secret that you need to keep your monthly listeners up to keep your presence fresh. This means regularly releasing new music, podcasts, and other content. But what happens if you don’t keep your presence fresh? Your monthly listeners will drop. Research has shown that when Spotify user stops seeing new content from an artist, they are less likely to continue listening to their music. In fact, the longer an artist goes without releasing new content, the more their monthly listeners will drop. So, If you are noticing a drop in monthly listeners or the interest of your audience slowly fading, then this article was made for you. We will discuss common mistakes artists make that lead to a lack of new content and how you can avoid them.


1) Don’t Release Enough Music:

Artists have always had an advantage over other content creators because of their unique ability to release new music at any time. However, when it comes to releasing music, there’s such a thing as too much. Keeping up with your social channels is important, but if you’re releasing so much music that you can’t keep up with people’s requests and comments, your activity is going to drop off very quickly. Keep in mind that not every single piece of music you release needs a tweet. If you post once or twice a week or month, people will feel more connected with you and will likely engage more frequently.


How To Avoid This Mistake?

Space out your releases. If you’re releasing a new song every week, people are going to get tired of it fast. Instead, try releasing one song every two weeks or even once a month. This will give your audience time to digest and appreciate each song you release.


2) Not Engaging With Your Fans:

It’s no secret that engaging with your fans is important, but many artists forget this crucial step. When you engage with your fans, they feel appreciated and connected to you. This leads to them being more likely to listen to your music and share it with their friends. Not only that, but by engaging with your fans, you learn what they want from you. This information can help you create better content in the future.


How To Avoid This Mistake?

Engage with your fans! Take the time to like and comment on their posts, answer their questions, and even DM them. If you make it a point to connect with your fans personally, they will be more likely to stick around.


3) Social Media Presence is Lackluster:

We’ve all seen those artists on social media who are barely active. They post once a month or even less, and their followers are slowly dwindling. What’s the point of having social media if you’re not using it? This makes you look unprofessional, but it also makes you seem disinterested in your music. People are more likely to connect with an actively engaged artist on social media.


How To Avoid This Mistake?

Be Active! Make it a point to post at least once a day on all of your social media platforms. Live performance videos, snippets of your new music, and pictures from your latest recording session are all great ideas for posts. Keeping people interested and engaged will be more likely to stick around if you can keep them engaged.


4) You’re Changing Genres:

It’s okay to experiment with your sound, but be careful not to change genres too often. When you drastically change your sound, your fans may not like it, and they will be less likely to connect with you. It’s important to find a sound that you can stick with and that your fans will enjoy.


How To Avoid This Mistake?

Don’t Change Genres! If you’re not sure what genre you want to stick with, experiment a little bit, but don’t go too far outside of your comfort zone. For example, you may find that you like a certain style of music better than the others. Try exploring that type of music and see if it resonates with your fans.


5) Spotify Artist Profile is Incomplete:

Many artists forget to complete their Spotify artist profiles. This is a mistake because your artist profile is one of the first places people look when they want to learn more about you. Therefore, if your profile is incomplete, it looks unprofessional, and people are less likely to connect with you.


How To Avoid This Mistake?

Complete Your Spotify Artist Profile! Make sure to fill out all of the information on your profile, including your biography, discography, and social media links. If people can’t find out basic information about you, they are less likely to connect with you.


Conclusion

It’s clear that releasing new content is important for artists. By avoiding the mistakes mentioned in this article, you can ensure that your presence remains fresh and that your monthly listeners don’t drop. Engage with your fans, post often, and space out your releases to keep people interested. It may take a bit of effort, but it will be worth it in the end!

25 views0 comments

Recent Posts

See All